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                  Public Speaking Articles

  Investing in Your Professional Development    By Mike Moore

I have been speaking professionally for a lot of years and I am very comfortable in front of an audience. In spite of this I still feel the need to learn more about the art of speaking. The best place for me to learn is at the feet of those who are achieving beyond where I am at present.  That’s why I am constantly looking for resources that will take me to the next level of expertise. When I find someone I admire and want to emulate I order their products, study them and apply those ideas that fit my style. A percentage of my earnings each month goes into this process .  It’s a fact that professional development for a speaker is of paramount importance if you are to improve and continue to progress.

The one area that interests me the most and in which my need for improvement is the greatest is the business side of speaking. Not only is it important, it is vitally important. There are some speakers who say that learning how to market yourself and your services
should be the central focus of every speaker.  In my continued research into the subject of how to market myself as a speaker I have picked up quite a few strategies that really do work but I am always on the lookout for more. Thus my monthly investment in professional development.

There are people in our business whose experience and expertise can really help you grow as a speaker. These are the people you want to access.  If I am achieving  the results you would like to achieve then access my material. The important thing is to find someone who can take you to the next level.

Don’t be afraid to pay for the information you need. Just  make certain that the person from whom you are purchasing a product offers a 100%, no questions asked guarantee. With this kind of guarantee you have nothing to lose.  If a person buys my product and isn’t happy with what they get, then I don’t want them to have it. Send it back and your money is refunded without hesitation and without question.  I must say that in the five years I have been selling my public speaking manuals and CDs I have only had one returned and that one was sent back to me highlighted with a yellow marker. Some people!!!

The people I look to for advice and speaking wisdom are Burt Dubin and Tom Antion. These speakers have achieved a position in the speaking business that I want to achieve therefore I study them. I subscribe to their newsletters and purchase their products. Both have impressed me and their material was certainly worth the money.  Burt and Tom provide access to free articles and both are willing to answer questions when contacted.  If you would like to take a look at their sites just type their name plus the word speaker into your favourite search engine and they will appear. They are  worth a visit.

The message in this article is an important one. Find someone a level above where you are. Develop trust with that person and invest in your professional development. The dividends are well worth the expenditure.

121 Tips on Making Money as a Speaker

Making Money as a Speaker



How to Read Your Way to Speaking Success
by Mike Moore

The most important thing a speaker can do to enhance a career is to become an authority in their specific subject area. You want to reach a point where people automatically think of you when they are looking for information on your topic or are looking for a speaker for their event.

To do this you must read extensively in your field. I believe that speakers are leaders and leaders are readers. If you don't read then listen to tapes or lectures. You have to learn all you can and more about your subject.

When you read extensively you give yourself a distinct advantage over those who don't. And there are huge numbers of people who don't read.

Statistics show that the average person reads less than one book a year after graduating highschool.
  • 58 percent never finish the book they begin.
  • 90 percent of book buyers never read beyond chapter one of the book they begin.
  • 20 percent of the population purchase 80 percent of all books purchased.
Many people who do read do so to be able to function adequately at work. Few read to excel in a specific area of knowledge and huge numbers don't read at all. Looking at these statistics you can see that if you are a voracious reader you have a winning edge over others.

When you stand in front of an audience to deliver a speech there is a lot of presumption present. The audience presumes that you know what you are talking about and have something meaningful and beneficial to give them. On your part you must presume that you are an authority on the topic and that you have expertise and knowledge far beyond that of your audience. The only way you can be confident in this presumption is by reading and studying your subject thoroughly.

I suggest that you set aside at least one half hour of study per day. One hour is better but you might just want to begin with a half an hour until the habit is formed. Make it something sacred and don't neglect it for anything but the most serious of reasons. You will soon reach a point where you know a great deal more than you need to know when giving a speech. This increases your self confidence and really helps you when someone from the audience asks you a question that you have to answer extemporaneously. Your comfort with answering questions will impress and leave people believing that the presumption they had about you being an expert was correct. Your reputation as an knowledgeable speaker begins to grow and so does your career.

121 Tips on How to Make Money as a Speaker


You are invited to take a look at my speaking schedule at http://motivationalplus.com/cgi/a/t.cgi?schedule








How to Earn Fantastic Fees Using your Expertise and Your Speaking Ability
by Mike Moore

Last month I sat beside a successful insurance sales person at a wedding reception. He told me he was very successful in sales and that he had a formula for success that allowed him to achieve a high level income and corresponding lifestyle. He also said that he would be retiring in a couple of years and was concerned that he would become restless after the initial excitement of retirement faded. I asked him if he ever thought of writing a manual outlining his success formula and giving presentations to other sales people on how to apply it to their professional lives. He said he hadn't but was definitely interested in finding out more about it. Of course I gave him direction to my www.speakforprofit.com website.

Here is what I told him:
  • There are literally thousands of professionals and other skilled people out there in the business world and in the professions with a wealth of accumulated knowledge and information at their fingertips.
  • There are thousands who are hungry to hear what you have learned over your career.
  • There is huge money in sharing your knowledge and expertise.
  • If you have given " Knock 'Em Dead" presentations in the past why not continue doing it on your own time for very impressive fees?
  • You begin by taking a problem that you know exists and needs solving within your industry and then offering solutions to that problem. You write the solutions out in a manual or special report and then offer your information product for sale within your profession using professional publications to advertise in. At the same time you make it known within your profession and in your manual that you are available to conduct seminars and workshops on the topic. Accept every invitation to speak that comes your way. As the word spreads about your " Knock 'Em Dead" style and the effectiveness of your message in solving a specific problem you soon become known as an expert in the field and requests for you to speak start pouring in.
  • Stay within the industry you know well. If your manual applies to other related industries you can venture into newer pastures after you are established in the one you know best. It is better to be a big fish in a smaller pond so to speak.
Note: You can take a look at how I employed this process in my own professional speaking career and have extended it to people in many professions throughout the world. Visit http://www.speakforprofit.com and http://www.motivationalplus.com

Who can benefit from improving their public speaking skills and offering them to the marketplace?
  • health care workers ( nurses, chiropractors, doctors, alternative health care providers)
  • teachers ( They have an advantage over those who aren't trained in the art of presentation)
  • human resource consultants
  • financial planners
  • business managers / office managers/ supervisors
  • writers
  • consultants
  • auto mechanics
  • trades people
  • social workers
The list is endless. Anyone who relates well to people and has a certain expertise can earn fantastic fees giving speeches.

121 Tips on How to Make Money as a Speaker

If you would like to take a look at my speaking schedule you can do so by visiting

http://motivationalplus.com/cgi/a/t.cgi?schedule 





The Art of Storytelling in Public Speaking
by Mike Moore

It is important for speakers to remember that human beings have an insatiable appetite for stories. From the time we were children when we constantly asked our parents to, " Tell me a story" until the present time nothing has changed. We love to listen to and tell stories.

Life is filled with experiences and when we share these experiences we are telling stories. When we listen to the experiences of others we are sharing their stories. Can you imagine life without stories? What would we talk about?

To validate this human hunger for stories all you have to do is observe what happens when you meet an old friend you haven't seen for some time. The first thing you want to do is find out what they've been up to. This is a request to be told stories.

At a party all ears perk up when someone says, " Did you hear what happened to Judy?"

In Church a boring sermon suddenly comes alive when the preacher begins to tell a story.

You come home from work after an exciting or frustrating day at the office and the first thing you say is " You'll never guess what happened to me today." As soon as these words leave your lips you have peoples' attention. If you doubt this try saying, " Oh I'm sure you'd rather not hear this." and see them beg to be told your story.

This natural hunger for stories provides speakers and writers with a powerful magnetic tool to connect with and hold our audiences. NEVER give a speech without sprinkling it with generous doses of stories.

Stories inform, entertain and grab peoples' attention. Use them often and effectively.

This is a brief excerpt from Mike's 60 minute audio " How to Use Storytelling In Public Speaking" To order your own copy visit http://motivationalplus.com/cgi/a/t.cgi?storytelling

121 Tips on How to Make Money as a Speaker






Public Speaking and The Law of Expectations

by Mike Moore

The Law of Expectations states that we move toward and eventually realize what we expect from life. If you expect to be successful, if you work hard to achieve success and if you never give up, you will achieve your expectations.

When you combine the law of expectations with visualization you compound your possibilities. If you expect to be successful and visualize yourself as successful the likelihood of you achieving success is certain. Remember, we tend to become what we expect to become.

When applied to public speaking it looks like this. When you are hired to give a speech expect it to be a sparkling, enthusiastic success. Visualize yourself as an interesting, witty, well informed master of the art who totally enjoys the subject and the audience. Hold this expectation and vision in your mind firmly. Don't let go of it for anything. Repeat over and over," I tend to become what I expect to become and achieve what I expect to achieve."

If you commit yourself to this process you will begin to see improvement in both your delivery and in your relationship with your audience. You will be on the way to becoming the speaker you want to become. What's more, people will want to listen to what you have to say and your charisma quotient will increase significantly. It worked for me and it will for you.


This is a brief excerpt from Mike Moore's 60 minute audio " Up Your Pizzazz" ( How to Become a Charismatic Speaker)ORDER Now at http://motivationalplus.com/cgi/a/t.cgi?ps2

121 Tips on How to Make Money as A Speaker




ThePath to Profitable Speaking
By Mike Moore

What follows are excerpts from my popular manual Public Speaking for Profit and Pleasure. Every month I receive numerous emails from people all over North America asking how I got into the speaking business and how they can too. To respond to these many inquiries I wrote Public Speaking for Profit and Pleasure. Here are ten timely tips, from my manual, to get you started on the path to profitable speaking.

You know that you might have what it takes to become a speaker if you feel compelled to speak. The fact that you were drawn to this article and clicked The Path to Profitable Speaking indicates a definite interest and a possible compulsion. If you feel compelled to speak you can easily learn how. You can accomplish whatever you put your mind to.

    1. Good speakers enjoy what they do and the audience senses their enjoyment and responds positively. Enthusiasm is essential in an effective speaker.

    2. If you want to become a successful, well paid speaker you must become well known. Promotion and publicity are vital to your success.

    3. Leave your promotional footprints wherever you go so people find you easily.

    4. After each speech ask those who hired you for a written testimonial. Use these testimonials, or parts of them, in your advertising and publicity. I have never had people refuse to provide a testimonial for me. Sometimes I have had to remind them, but no one has ever refused.

    5. Access free publicity whenever possible. Write and submit press releases frequently. Writers and editors are always looking for new story material and your press release could result in an interview and a story being written about you, your work and/or your publications.

    6. Some new speakers say that it is difficult to establish a reputation as a speaker when many businesses are reluctant to hire unknowns to in-service their employees. I solved this problem by offering to speak free of charge ...with certain conditions attached of course.

    7. To get speaking engagements you must present yourself to people looking for speakers. Every community has an abundance of organizations, associations and service groups in need of speakers for their conferences, banquets and in-service sessions. Make yourself known to them.

    8. Write and record material related to the topics you speak on and offer these products for sale as back of the room items after every speech. Sales of these back of the room items frequently exceed the speaking fee you receive. Publish on demand using your computer and printer. Only have your products produced professionally when you see that they are selling well.

    9. Promote yourself and your products within each speech, but in just the right dosage. Too much self promotion and you can turn your audience against you. Too little and they might ignore your products altogether.

    10. This is just a sample of what you will learn in Public Speaking for Profit and Pleasure. Each tip presented here is expanded upon in the manual providing you with valuable information to get started in your own profitable speaking business.

Also included in the manual are the following topics:
      • How to prepare and deliver a great speech 
      • How to really connect with your audience 
      • How to develop confidence
      • Overcoming the fear of public speaking
      • How to write and where to send press releases
      • How to crack the lucrative business in-service market
      • Establishing your fees
      • and MUCH MORE

Good luck on the path to profitable speaking.

Mike Moore is an international speaker on humor and human potential. http://www.speakforprofit.com
                     
HUMOR MAKES GREAT THINGS HAPPEN.

Feel free to use this article in your newsletter or on your website provided that you keep contact information as is.

121 Tips On How to Make Money as a Speaker








The Business of Speaking for Profit, Pleasure and Personal Growth
By Mike Moore

I believe that public speaking can be rewarding in many ways. First of all  it can  provide you with an opportunity to earn a fantastic full time or part time income working from home. Groups, organizations and businesses are always looking for informative, entertaining speakers to address their members at banquets, annual meetings, conferences etc. As you become well known as a speaker the invitations  increase. Word of mouth is still the best form of advertising.  As your reputation spreads you will find people from outside your local area approaching you to present to their group. Since I began my speaking career I have spoken to numerous  groups throughout Canada and the United States. Not only are the financial rewards terrific, but I get to travel, all expenses paid, meet new people and see new country. What a great life and what great rewards for doing what I love to do.

Another appealing feature of a speaking career is  that you control your own schedule. You accept only those engagements that fit nicely into your other family duties and obligations. If you want a month off, you just don’t accept bookings during that time. When you add this to no traffic jams to face twice a day and no boss to contend with it starts to hit you just how appealing this career is. 

Not only do you  determine how many speeches you would like to give per month but you also can negotiate how much you will charge per speech.  When just starting out in the speaking business you will receive in the neighborhood of $200.00 per presentation. Within a year you could be receiving between $500 and $1000  per talk. Not bad part time money for doing something you love.

I like to have a fee range to accommodate the various budgets of different groups and to provide room for negotiation. I am in the business of opening doors of opportunity not closing them  because my fee is rigid. This is entirely up to you. I know speakers who will not negotiate their fees. That is their choice.

If you just want to speak locally you can. If you want to spread your vocal wings across the region and the continent the possibilities are endless. Marketing yourself and your service will bring opportunities galore. If you have a computer and are online you can advertise on your own web site. This brings inquiries from all over the planet and spreads the word about your speaking topics and availability to millions of potential clients.

Added Benefits of a Public Speaking Career
  1. Public speaking builds confidence. When you experience the thrill of holding an audience in the palm of your hand and receive their appreciative applause your confidence soars.

  2. Public speaking boosts your self esteem. When you see the audience relate to you as someone who really knows what you are talking about your self esteem increases. And we all can use an increase in self esteem.

  3. People start looking at you in a more positive way. Even if you never use your public speaking skills in giving formal presentations, people will notice that you are more articulate and confident in expressing an opinion or sharing an insight. You will discover that they begin looking to you for advice and opinions on many issues.

  4. It helps you become a more organized thinker. Planning, writing and delivering a well researched , well organized presentation has an overflow effect in other areas of your life. You begin to plan and organize your thoughts more effectively.. This is especially helpful in your career or business. When your manager or supervisor asks your opinion on some work- related issue you are better able to express your ideas in a clear, concise and well organized manner.

  5. Public speaking begins to alter your self perception. As you begin to use the skills involved in public speaking you will notice that you begin to start talking to yourself in a more positive way. You begin to see yourself as capable and confident.

  6. By accepting the challenge to speak in public you begin to explore and actualize your own potential. Many of us go through life not realizing how much we are capable of achieving. Public speaking is an effective tool in the process of self discovery.

  7. Public speaking gives you the courage to break out of your comfort zone. I believe that the comfort zone is the enemy of human growth. When we are too comfortable where we are we tend to become stagnant. Speaking in public pushes us out of the comfort zone and reveals to us our enormous capabilities.

If you feel compelled to share your expertise or message with others do so. Start slowly and start small but start. The benefits and rewards  are tremendous. 

This is an excerpt from Mike Moore's Manual PUBLIC SPEAKING FOR PROFIT AND  PLEASURE
 
Mike Moore is an international speaker on humor and human potential. http://www.speakforprofit.com

121 Tips on How to Make Money as a Speaker

Feel free to use this article in your newsletter or on your website provided that you keep contact information as is.





How to Avoid Audience Saturation
By Mike Moore


When I first started my speaking career I had to fight constantly against the urge to tell my audience everything I knew on the subject at hand within the one hour assigned to me. After the  contract had been signed and the topic defined the conflict  began. What content should I include? Which stories should I tell? What humorous anecdotes should I select?  My answer to these questions was always, “ Why not tell them everything you know?”

When I  prepared a speech I had so much good resource material that I was easily seduced into giving the audience the whole works in one sitting. My rationale usually centered around the fact that I might only have one opportunity to share my accumulated wisdom with these people so I wanted to give them the whole package while I had the chance. This kind of thinking can get a speaker into difficulty on a few fronts: 
  1. If you share too much material in a limited period of time you run the risk of appearing disorganized and rushed. What you want is to come across as relaxed, focussed, knowledgeable and entertaining.

  2. Imparting more content than is reasonable or desirable results in your attention being scattered thus giving the impression that content is more important than creating an intimate connection with your audience. In my opinion a good speaker is one who relates well to the people being addressed.  When you are concentrating on quantity of material rather than on quality and intimacy you are heading in the wrong direction.

I don’t want to give the impression that it isn’t important to have a thorough and comprehensive understanding of your speech content. It is. But you also need  to be able to effectively measure the dosage of content to the time available and the audience’s ability to absorb the material you present.


Here are a few tips that I have found helpful in overcoming with my inclination to saturate my audiences.


Keep in mind that most people can only absorb five or six points in a speech.  This seems to be all our human attention span can handle at one sitting. If this is true, it’s pointless to feed them 30 or 40 points at a time.
  • When you have the topic defined and clearly articulated, prepare a catchy introduction. This can involve a personal experience, relevant quotation or a humorous quip. It is important that your introduction grab the attention of your audience and make them want to hear more from you.
  • Now  identify and list your six main points.  I like to write them in point form as I just need them to jog my memory.  I have no intention of reading them to the audience.
  • It’s now time to go to my story and humor files to select a few items to help get my key points across.  Stories are important in public speaking as people seem to be able to recall stories more readily than they can general information. For this reason I sprinkle my presentations with liberal doses of story and humor.
  • When you have finished listing your main points and connecting the stories and humor to each one, write a reminder to recap your material for your audience before concluding your presentation.  The old rule in public speaking that says “Tell your audience and then tell your audience what you just told them.” is still a rule worth following. Make certain that the recap is very brief. You don’t want to give the presentation over again.
  •  Now conclude your speech with a couple of lines from a poem, share a quote or a quip or just offer a few words of encouragement or affirmation.  I also like to thank my audience, tell them how much I enjoyed being with them. and say that I look forward to meeting some of them   after my talk.

I find that when I discipline myself to follow this outline I am more inclined to stay on topic, avoid becoming scattered and I am more present and connected  to my audience. It also gives me the feeling of having given a power packed, well organized presentation that will be easily remembered long after I leave the building.

121 Tips on How to Make Money as a Speaker


Mike Moore is an international speaker on the role of appreciation, praise and humor in maximizing human potential. http://www.speakforprofit.com

Feel free to use this article in your newsletter or on your website provided that you keep contact information as is.






The Profitable World of Self Publishing
By Mike Moore


Five years ago I was a professional speaker desperately in need of my own book. After each presentation members of my audience would approach me and ask if had a book or a tape for sale. The need was obvious. The market existed. All I needed to do was write a book and bring it to my audiences. This is how my first book Embracing the Mystery was born.

I wrote nonstop for two months and finally had it written and illustrated with my own original cartoons. The question facing me now was who would be chosen from among thousands of publishers to bring my masterpiece to the waiting, eager multitudes. After many submissions to numerous publishing houses and many rejection slips, I finally found one who agreed to publish my book. The problem was that they couldn’t get around to it for about a year and a half. I would receive 20% of the retail cost of each copy sold and would have to do most of the promotion myself.

This arrangement just wasn’t satisfactory. I needed the book as soon as possible and I wanted to receive more than 20% of each copy sold. It was then that I decided to enter the world of self publishing and started Lifeline Publications.

Five hundred copies of Embracing the Mystery were printed as a test run and I sold them all within the year as “ back of the room” items at my speeches and seminars. Since I wasn’t on the road speaking 365 days of the year I wanted to have my book available for purchase seven days a week whether I was speaking or not. I had my webmaster create a store for me and connect it to my speaking website. I was in business.

With well chosen and well directed advertising online and off I began to receive orders in my mailbox and by email. As sales increased so did the number of published items in my store. At present I have a total of nine information products, manuals, books, tapes, and special reports available for purchase.

In my first year as a publishing tycoon I sold 300 copies of my products online alone and another 100 offline. Add these sales to those at my talks and you can see that I was off and running as a self publisher. The orders seem to increase in number each month.

Writers are no longer dependent on the acceptance and approval of editors and publishers. Using the internet as well as offline classified ads in popular magazines you can bring your writing directly to a wide and eager market. People are always seeking “ how to” information. In fact the most sought after items on the internet are information products. So if you research peoples’ needs, wants and interests then write to satisfy them you are going to sell effectively..

Self publishing is simple and cost effective especially if you print on demand. You don’t print a copy of your product until you get an order for that product. By doing this you avoid the cost of having 500 copies printed plus having to find storage space in your already cluttered basement.


If you have the writing bug and have received enough rejection slips to wallpaper a bedroom, try self publishing. When that first order comes in you will feel great satisfaction and a surge of self confidence which will, inevitably, result in more sales. You will be on your way to conquering the world of self publishing. GOOD LUCK!

Mike Moore is an international speaker and writer on humor and human potential. His most recent manual is How to Write and Publish Your Own Information Products. You can take a look at Mike’s books, manuals, tapes and reports at http://www.motivationalplus.com/store.html


Mike Moore is an international speaker on the role of appreciation, praise and humor in maximizing human potential. http://www.speakforprofit.com

Feel free to use this article in your newsletter or on your website provided that you keep contact information as is.




Using Humorous One Liners in Your Speeches
by Mike Moore

I find that brief, humorous one-liners tend to fit better into the flow of a speech than longer forms of humor and are much easier to use, especially for beginners.  Here are a few examples of one line humor and how I connect them to various speech topics. The first thing I do is take a look at my preparation notes and see if I can insert a relevant one liner into the content and flow of the talk. To do this I use the following format:
  1. Speech Topic - list all your speech topics. You might have four or five specific topics upon which you build presentations.
  2. One liner - go to your files and select those one liners that could be used in each speech topic.  Every speaker should be a collector of humor related to the subjects they speak about.
  3. Context - Write the context out in point form or in paragraph form to make sure you know how   and when to use the one liner in the speech.

Here are a few examples of one liners I use in my talks and how I insert them following this format.
  • If speaking on the topic of diet and wellness this is an effective bit of humor, “ If we are what we eat, many of us are in serious danger of becoming french fries.” I establish the context like this: “The dietary habits of North Americans leave so much to be desired that if we are what we eat many of us are in danger of becoming french-fries. What you have to do is make sure that, in the flow of your speech, you include this context statement.

  • If your presentation is on parenting or communication this one liner is a gift. I use it frequently and it always gets a laugh, “ Getting into an argument with a teenager is like getting into a peeing contest with a skunk. You’ll never win.”  Set up the one liner like this, “ We all know the importance and the frustration involved in communicating with teenagers and many of us have  come to the conclusion that communicating with a teenager is like getting into a peeing contest with a skunk...” Used like this the humor becomes a natural part of your talk. It isn’t merely inserted as an after thought. After I use this quote I proceed to tell a story from my own experience as a father which illustrates the truth of the one liner. ( Again I draw from my story files)

  • Try to us e a  one liner as if it just jumped out of your own humor bank. If you are talking about starting over with renewed courage after one of life’s setbacks you can easily use this one liner,  “ I know many of you might say that it’s difficult to make a comeback  when you’ve never been anywhere but comebacks are what we should commit ourselves to whenever life delivers  a set back

If you are delivering a speech on time management you can easily work this one liner into the flow of the talk, “ Punctuality is important but the problem with being punctual is that there’s never anyone around to appreciate it.”


I remember using this gem during a talk to members of the medical profession about doctor/nurse/patient relationships. Context: Language often creates a barrier to  intimacy. When we try to hide behind unclear, confusing terms a barrier is created between us and those we serve. A good example of this was recorded on a medical record. “ The patient failed to achieve his wellness potential.” ( He died) Don’t forget that humor reflects reality back to us.

I was giving a talk to teachers about the increase in the number of difficult, and rude students in classrooms all over Canada and the U.S.A. During the talk I said, “ Never raise your hand to a child. If you do you leave your groin unprotected.” This evoked howls of laughter from the audience.  In this speech it wasn’t difficult to fit this one liner in.

In all of the above I have followed the basic format of  speech topic, one liner and context.  In the beginning the most difficult part of this will be establishing the context. It becomes easier with practise.

If you know who said the one liner always give credit, but if you don’t, just use it and forget about authorship.  Many one liners are credited to many sources, so many that no one really knows from whom it originated.  The origin and authorship of most are lost. Just use them.

Remember that if the one liner evokes laughter pause and let the audience enjoy the moment. Don’t rush to continue the talk.

121 Tips on How to Make Money as a Speaker

For a more comprehensive study of humor in public speaking see my Special Report, How to Use Humor in Public Speaking  at http://www.speakforprofit.com


Download your FREE copy of my latest ebook The Healing Power of Laughter athttp://www.motivationalplus.com

Mike Moore is an international speaker on humor and human potential.  http://www.speakforprofit.com

Feel free to use this article in your newsletter or on your website provided that you keep contact information as is.






Little Things Mean A Lot
By Mike Moore


While I am always on the lookout for ways to market myself as a speaker it is often a time consuming task and one I am not overly fond of. Once in awhile, however, something you do inadvertently turns out to be an effective marketing strategy. Let me explain.

Last summer I was driving alone through Northern Ontario, Canada on my way to Lake Superior country for my annual solo camping trip. I do this once a year to find solitude and peace in the beauty of nature and to recharge my emotional batteries . As I was driving through a small town between Sudbury and Sault Ste Marie I passed an insurance business which I knew was owned by the family of a young woman I had gone to College with many years before. I began to reminisce and wondered where Margaret was and what had happened to her since college days. On the spur of the moment I pulled into the parking lot, went in and met her brother who had taken over the business after their Father had retired.

After discovering that my friend from college was alive and well and now a director of education in Southern Ontario I gave her brother my card with a request to tell Margaret that I had dropped in and was asking for her. I continued on my way north.

One year later I received a call from Margaret telling me that her brother had indeed given her my message. After a long conversation, during which we caught up on all the news, Margaret invited me to conduct a one day seminar with her administration and office staff. I agreed and we started making plans and fleshing out the details of the day.

The day took place on the 16th of April/03 and went very well. For my efforts I was wined, dined and housed in a very nice hotel. Best of all, I not only received my full fee for a one day seminar, but also received a very healthy order for 250 copies of my books.

If I hadn't stopped on a whim to inquire about a college friend from years ago I would have missed out on a full day seminar at full fee, a healthy order for my books and a glowing testimonial letter from a satisfied school board official.

The lesson? Those little unassuming, spur of the moment gestures of interest in others often open doors of opportunity for you that you hadn't even give a thought to.



Mike Moore is an international speaker on the role of appreciation, praise and humor in maximizing human potential. http://www.speakforprofit.com

Feel free to use this article in your newsletter or on your website provided that you keep contact information as is.








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